Mlékárna Kunín a.s.
The Innocent“Dopřejte si milovaný termix v nápoji.”
Serves Families and individuals who enjoy dairy products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Mlékárna Kunín a.s. anchors on a muted Blue (#90a5c2) as their primary brand signal, paired with Blue (#b5bace), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#90a5c2
Primary
#b5bace
Secondary
#32467f
Accent
#10448a
Accent
#dee1e6
Accent
#f4f6f8
Background
Typography
Headings set in Amatic SC (a display face — designed for headlines and visual impact), body in Avenir (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Mlékárna Kunín a.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: natural, friendly, traditional.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Mlékárna Kunín a.s. is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#10448a
Dark blue used in the logo and website design.
Amatic SC
Used for headings, creating a playful and friendly feel.
Product-Focused Naming
Names focus on the product type (e.g., 'Termix').
Kunín packaging
The packaging features a blue and white color scheme with a stylized illustration of a farm or village scene, and the Kunín logo prominently displayed.
Social Media Intelligence
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