Mlekovky

The Innocent

“Barvy pro život. Přírodní, ekologické a zdravé barvy do interiéru i exteriéru na dřevo, zdi i textil.”

Retail·Paints & Supplies·mlekovky.cz

Serves Environmentally conscious homeowners and DIY enthusiasts

Mulisheco-friendlynaturalsustainableauthentic11/12 intel

What Drives Them

🌿

The Innocent

Values simplicity and honesty. Trusted for being genuine.

sustainabilityhealthqualitynatural materialsenvironmental responsibility

Color Intelligence

Mlekovky anchors on a muted Blue (#cedfe0) as their primary brand signal, paired with Blue (#326067), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#cedfe0

Primary

#326067

Secondary

#1f2134

Accent

#a6bcbf

Accent

#839fa3

Accent

#5c7d82

Accent

cool palette(0w/6c)Blue

Typography

Headings set in var(--template-headings-font) (a sans-serif — clean, modern, and optimized for digital), body in Mulish (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Mulish— BodySans Serif

Arial— UISans Serif

var(--template-font)— navigationSans Serif

var(--template-headings-font)— HeadingsSans Serif

Logo Anatomy

Mlekovky uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Mlekovky is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth

80%

Confidence

70%

Enthusiasm

70%

Formality

50%

Technicality

40%

Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

Mlékovkybarvyekologicképřírodníinteriéru

Design Playbook

No design patterns detected

Digital Footprint

Built on myshoptet, active on 4 social platforms.

Websitehttps://mlekovky.cz

Built withmyshoptet

Social

facebookinstagrampinterestyoutube

Market Presence

Nationwide presence, based in CZ.

Origin

Market Scope

national

Languages

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