ML SPORT logo

ML SPORT

The Everyman

MLsport - prostě rybařina v Brně

Retail·Sporting Goods Store·mlsport.cz

Serves Fishing enthusiasts in Brno and surrounding areas

PoppinsExperiencedReliablePracticalEnthusiastic11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityExpertiseCustomer ServiceCommunity

Color Intelligence

ML SPORT anchors on Blue (#1f9d85) as their primary brand signal, paired with Green (#4e5541), and accented by Gray. The palette leans cool — projecting trust and professionalism.

#1f9d85

Primary

#363837

Text

#dddede

Accent

#797b7b

Accent

#4e5541

Secondary

#aeb0af

Accent

cool palette(0w/5c)Blue · Gray · Green

Typography

Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Nunito Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
PoppinsHeadingsSans Serif
Aa
Nunito SansBodySans Serif
Aa
Source Sans Prosecondary_headingSans Serif
Aa
Exo 2UISans Serif
Aa
ikonyUIDisplay

Logo Anatomy

ML SPORT uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleanprofessional

Brand Character

ML SPORT is authoritative and decisive, energetic and passionate.

Enthusiasm
75%
Confidence
70%
Warmth
65%
Technicality
55%
Urgency
50%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

direct

Signature Words

rybařinaprutynavijákyvlascenávnady

Design Playbook

Photography

product photography, action shots

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Digital Footprint

active on 1 social platform.

Social
facebook

Market Presence

Local market, headquartered in Brno, CZ.

Origin

CZ

Headquarters

Brno, CZ

Market Scope

local

Languages

cs

ML SPORT is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ML SPORT. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
moderncleanprofessional

Brand Codes

Teal Green

Signature ColorSupporting

#16a085 used for key elements like buttons and accents, conveying a sense of freshness and activity.

Consistency80%
WebsiteSocial
ActiveOccasional

Poppins

Typography CodeSupporting

Used for headings, providing a modern and readable look.

Consistency90%
WebsiteSocial
ActiveOccasional

Prostě rybařina v Brně

CatchphraseSupporting

Tagline emphasizing simplicity and local focus.

Consistency95%
WebsiteSocial
ActiveOccasional

25

Number CodeSupporting

25 years of experience.

Consistency70%
Website
ActiveOccasional

Leaping Fish

MascotSupporting

A stylized leaping fish is used as a mascot, integrated into the logo.

Consistency90%
Website
ActiveOccasional

MLSPORT Font

Typography CodeSupporting

The MLSPORT text uses a bold, slightly italicized font with a modern, sporty feel.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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