
Model Group
The Creator“Extra in the Ordinary”
Serves Businesses needing packaging solutions
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#000000
Background
#72706e
Accent
#ffffff
Background
#3e3b38
Text
#909090
Background
#5d5954
Accent
Typography
Headings set in Messina Sans (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Model Group uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Model Group is formal and professional, authoritative and decisive, technically detailed.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
multinational, based in CH, communicating in 6 languages.
CH
multinational
en, de, hr, fr, cs, pl
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Logo Variants

Primary Raster
Primary LogoBrand Codes
Messina Sans
Used for headings and body text, conveying a modern and professional feel.
Dark Gray
#000000 used for text and background elements.
Model Group
Using 'Model Group' consistently across the brand.
Extra in the Ordinary
Tagline used throughout the website.
Model Logo
The Model logo features a bold, sans-serif typeface with a distinctive 'O' shape that is slightly wider and more rounded than a typical circle.
Social Media Intelligence
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