What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Modico anchors on a vivid Orange (#f57c11) as their primary brand signal, paired with Red (#ff0000), and accented by Yellow. The palette leans warm — inviting and energetic.
#f57c11
Primary
#ff0000
Secondary
#ffff00
Accent
#626769
Background
#f6a453
Accent
#facda0
Accent
Typography
Modico uses CooperHewitt across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
Modico uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Modico is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Modico Orange
The orange color (#f68b1e) used in the logo and as an accent color throughout the website.
Cooper Hewitt
The Cooper Hewitt font is used for headings and body text.
Product Series
Products are often grouped into series with similar names.
Modico Logo Font
The Modico logo uses a distinctive, rounded sans-serif font for the word "modico" in orange, paired with a smaller, grey sans-serif font for the tagline "MORE THAN A STAMP".
Product Silhouettes
The website features product photography with a clean, bright background, often showcasing the products as isolated silhouettes to emphasize their form and design.
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