MODRÁ MLÉKÁRNA, v.o.s. logo

MODRÁ MLÉKÁRNA, v.o.s.

The Innocent

Družstvo ESO MARKET

Food Retail·Grocery Store·esomarket.cz

Serves Local Consumers

OpenSansReliableCommunity-focusedTraditional11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityCommunityTradition

Color Intelligence

MODRÁ MLÉKÁRNA, v.o.s. anchors on a vivid Blue (#08428a) as their primary brand signal, paired with Pink (#ddc2cc), and accented by Red. The palette leans warm — inviting and energetic.

#08428a

Primary

#ddc2cc

Secondary

#e4060b

Accent

#df1c28

Accent

#204f7a

Accent

#ed5e65

Accent

warm palette(4w/2c)Blue · Pink · Red

Typography

Headings set in RobotoCondensed (a sans-serif — clean, modern, and optimized for digital), body in OpenSans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
OpenSansBodySans Serif
Aa
RobotoCondensedHeadingsSans Serif
Aa
Helveticasecondary_headingSans Serif
Aa
ArialUISans Serif

Logo Anatomy

MODRÁ MLÉKÁRNA, v.o.s. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

MODRÁ MLÉKÁRNA, v.o.s. is warm and approachable, simply spoken and accessible.

Warmth
70%
Formality
65%
Confidence
60%
Enthusiasm
50%
Nostalgia
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

družstvomarketpotravinynákupESO

Design Playbook

Lighting

natural

Color Treatment

full_color

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withwordpress
Social
facebook

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

MODRÁ MLÉKÁRNA, v.o.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MODRÁ MLÉKÁRNA, v.o.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Blue (#08428a)

Signature ColorSupporting

Used in the logo and as a primary color for headings and links.

Consistency80%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing readability and a modern feel.

Consistency70%
Website
ActiveOccasional

Czech Food Retail

Cultural SymbolSupporting

Focus on local food retail and community.

Consistency60%
WebsiteSocial
ActiveOccasional

ESO logo oval

Signature ShapeSupporting

The ESO logo features a blue oval shape encompassing the word "ESO" in red.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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