modralupa.cz
The Innocent“Modrá lupa | internetový antikvariát s knihami a časopisy”
Serves Students and collectors interested in affordable used books and magazines.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
modralupa.cz anchors on a vivid Blue (#0061b1) as their primary brand signal, paired with Blue (#064c87), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0061b1
Primary
#064c87
Secondary
#0000ff
Accent
#00007e
Accent
#005357
Accent
#f36832
Accent
Typography
Headings set in Nunito Sans (a sans-serif — clean, modern, and optimized for digital), body in font-eshoprychle (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
modralupa.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
modralupa.cz is warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Product photography
natural
full_color
flat
horizontal
rounded
comfortable
static
Digital Footprint
Built on Next.js, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
modralupa.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by modralupa.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#f26731
Used for the main call to action buttons and highlights.
Nunito Sans
Used throughout the website for a modern and readable feel.
Descriptive Product Names
Books are named with full titles and author names.
Blue Character
A blue cartoon character with a mustache and monocle, resembling a bookworm or scholar.
Magnifying Glass
A magnifying glass shape is incorporated into the logo and appears as a recurring visual element.
Cartoonish Illustrations
The website uses cartoonish illustrations, particularly in the mascot and potentially other visual elements.
Social Media Intelligence
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