ModusLink
The Ruler“Cross-Border Expansion Without the Financial Complexities”
Serves Businesses expanding globally
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ModusLink anchors on a muted Blue (#373944) as their primary brand signal, paired with Blue (#4090e0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#373944
Primary
#4090e0
Secondary
#3a5474
Accent
#066aab
Accent
#cbd6e2
Accent
#cf2e2e
Accent
Typography
Primary typeface: halyard-display. Single-font system — disciplined and consistent.
Logo Anatomy
ModusLink uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ModusLink is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Global presence, based in US.
US
global
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#408fe1
Bright blue used in the logo and website accents.
halyard-display
Used for headings, providing a modern and professional appearance.
3PL
Used to describe their services.
Social Media Intelligence
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