Calibra
The Caregiver“Calibra - česká značka krmiv pro psy a kočky”
Serves Pet owners seeking high-quality food for their dogs and cats
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Calibra anchors on Red (#e85225) as their primary brand signal, paired with Red (#ff0000), and accented by Red. The palette leans warm — inviting and energetic.
#e85225
Primary
#ff0000
Secondary
#ec6854
Accent
#ff6500
Accent
#000000
Background
#e1f6ee
Accent
Typography
Calibra uses Roboto across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Calibra uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Calibra is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 3 languages.
CZ
national
cs, en, sk
Calibra is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Calibra. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#e85125
Orange color used in the logo and throughout the website.
Roboto
Clean and modern font used for headings and body text.
Dog and Cat
Images of dogs and cats are prominently featured.
Calibra product names
Product names are simple and descriptive.
Calibra wordmark
The word "Calibra" in a sans-serif font, with a black dot above the "i".
Letter C
The letter C in orange color.
Social Media Intelligence
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