MONTAN OCEL
The Ruler“Jsme na trhu s ocelí od roku 1994.”
Serves Industrial businesses requiring steel products and springs
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
MONTAN OCEL anchors on Blue (#1d2e38) as their primary brand signal, paired with Blue (#8c8cbe), and accented by Red. The palette leans cool — projecting trust and professionalism.
#1d2e38
Primary
#8c8cbe
Secondary
#d8e0e6
Background
#1b1b1d
Text
#ffffff
Surface
#c31e1a
Accent
Typography
MONTAN OCEL uses Roboto across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
MONTAN OCEL uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: industrial, modern, clean.
Wordmark
rectangle
Text
3/10
Brand Character
MONTAN OCEL is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
first_plural
high_school
direct
Signature Words
Design Playbook
industrial, product-focused
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on koworks.cz.
Market Presence
Nationwide presence, headquartered in Králův Dvůr, CZ, communicating in 3 languages.
CZ
Králův Dvůr, CZ
national
cs, de, en
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
C31E1A
Used for accents and calls to action, providing a visual highlight.
Roboto
Used for body text, providing a clean and readable appearance.
Product-focused
Names of products and services are descriptive and straightforward.
Czech Flag
The Czech Republic flag is used as a symbol.
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