MORA logo

MORA

The Innocent

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Appliances·Home Appliances·est. 2021·mora.cz

Serves Households

new-heroReliableTraditionalPracticalHelpful11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTraditionCustomer SatisfactionInnovation

Color Intelligence

MORA anchors on a vivid Red (#ba0d33) as their primary brand signal, paired with Red (#2e191a), and accented by Red. The palette leans warm — inviting and energetic.

#ba0d33

Primary

#2e191a

Secondary

#ffffff

Background

#d44144

Accent

#d21118

Accent

#000000

Background

warm palette(6w/0c)Red

Typography

Headings set in new-hero (a sans-serif — clean, modern, and optimized for digital), body in slick (a sans-serif — clean, modern, and optimized for digital).

Aa
new-heroHeadingsSans Serif
Aa
slickBodySans Serif

Logo Anatomy

MORA uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

MORA is authoritative and decisive, energetic and passionate.

Confidence
80%
Enthusiasm
70%
Warmth
65%
Formality
60%
Nostalgia
60%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

spotřebičekuchynětradičníspolehlivéčeské

Design Playbook

No design patterns detected

Digital Footprint

active on 4 social platforms.

Social
tiktokfacebookinstagramyoutube

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

MORA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MORA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Since 1825

Heritage ElementSupporting

Highlights the company's long history.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Burgundy

Signature ColorSupporting

Used in the logo and as a primary accent color.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

new-hero

Typography CodeSupporting

Used for headings, providing a modern and bold look.

Consistency80%
Website
ActiveOccasional

MORA font

Typography CodeSupporting

The MORA logo uses a specific sans-serif font with rounded corners, creating a friendly and approachable feel.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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