Moravel.cz
The EverymanServes Families and businesses seeking stationery, toys, and sporting goods
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Moravel.cz anchors on a vivid Pink (#ad0042) as their primary brand signal, paired with Blue (#27253e), and accented by Green. The palette leans warm — inviting and energetic.
#ad0042
Primary
#27253e
Secondary
#d6e1ca
Accent
#d5c999
Accent
#adbd5d
Accent
#b2405f
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Ubuntu (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moravel.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, friendly.
Combination Mark
rectangle
Icon + Text
4/10
Brand Character
Moravel.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
product, stock
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Shoptet, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Moravel.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Moravel.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Burgundy
Used for the main call to action buttons and highlights, #ad0042
Ubuntu
Used for headings and body text, providing a clean and modern feel.
Hexagon M
The logo features a stylized 'M' shape within a hexagon, using a combination of maroon and yellow colors.
Social Media Intelligence
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