Moravská meruňka logo

Moravská meruňka

The Innocent

Moravská meruňka - prodej meruněk NE SAMOSBĚR!!!

Agriculture·Fruit Farming·est. 2019·moravskamerunka.cz

Serves Local consumers interested in high-quality, locally grown fruit

LatoTraditionalAuthenticQuality-focusedLocal11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTraditionLocal SourcingCustomer Satisfaction

Color Intelligence

Moravská meruňka anchors on a vivid Orange (#f57600) as their primary brand signal, paired with Orange (#c55700), and accented by Orange. The palette leans warm — inviting and energetic.

#f57600

Primary

#c55700

Secondary

#8d3805

Accent

#fd011f

Accent

#000000

Background

#201f1b

Text

warm palette(6w/0c)Orange · Red · Gray

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
LatoBodySans Serif
Aa
RalewayHeadingsSans Serif
Aa
Helvetica Neuesecondary_headingSans Serif
Aa
MenloUIMonospace

Logo Anatomy

Moravská meruňka uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Moravská meruňka is warm and approachable, energetic and passionate.

Enthusiasm
75%
Warmth
70%
Confidence
65%
Nostalgia
55%
Formality
50%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

meruňkabroskvešvestkykvas

Design Playbook

Photography

Natural, Product-focused

Lighting

natural

Color Treatment

full_color

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Hero Approach

image

Digital Footprint

Built on Bootstrap.

Built withBootstrap

Market Presence

Local market, headquartered in Kobylí, CZ.

Origin

CZ

Headquarters

Kobylí, CZ

Market Scope

local

Languages

cs

Moravská meruňka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Moravská meruňka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#f57600

Signature ColorSupporting

Orange color used for highlights and call to action buttons.

Consistency80%
Website
ActiveOccasional

Moravian Origin

Heritage ElementSupporting

Emphasis on the Moravian origin of the apricots.

Consistency90%
Website
ActiveOccasional

Apricot Character

MascotSupporting

A stylized apricot with a smiling face and a leaf on top serves as a mascot.

Consistency90%
Website
ActiveOccasional

Moravská meruňka font

Typography CodeSupporting

The brand name uses a distinctive, slightly playful font with a handwritten feel.

Consistency80%
Website
ActiveOccasional

Apricot Illustration Style

Illustration Style CodeSupporting

The apricot illustration has a unique, hand-drawn style with a simple outline and a leaf.

Consistency70%
Website
ActiveOccasional

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