What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Morčinko anchors on Yellow (#f4e1a1) as their primary brand signal, paired with Orange (#ec8831), and accented by Orange. The palette leans warm — inviting and energetic.
#f4e1a1
Primary
#ec8831
Secondary
#f9e9cc
Accent
#fcfcfc
Background
#d5d6d6
Accent
#938f80
Accent
Typography
Morčinko uses Nunito Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Morčinko is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Orange Accent
The use of #ef7f1a orange as a primary accent color in buttons and design elements.
Nunito Sans
The consistent use of Nunito Sans font for headings and body text.
Family Business
Emphasis on being a family-run printing business.
Social Media Intelligence
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