Motor Journal
The Innocent“Motor Journal – nestranný a nezávislý měsíčník všech automobilistů a motocyklistů orientovaný na historii motorismu”
Serves Automotive and motorcycle enthusiasts interested in history
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Motor Journal anchors on a vivid Orange (#f15a24) as their primary brand signal, paired with Orange (#82341a), and accented by Orange. The palette leans warm — inviting and energetic.
#f15a24
Primary
#82341a
Secondary
#e5b099
Accent
#4b2f29
Accent
#fdfdfd
Background
#c74f1c
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Motor Journal uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: vintage, classic.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Motor Journal is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
archival, historical
natural
vintage
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Motor Journal is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Motor Journal. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Orange-red
Used in the logo and as a highlight color throughout the website.
Lato
Used for body text, providing a modern and readable feel.
History of Motorism
Focus on the history of motorism as a core theme.
nestranný a nezávislý měsíčník
Unbiased and independent monthly magazine.
Motor Journal Script
The cursive script used for the "Motor Journal" title is a distinctive brand element.
Vintage Illustration
The use of vintage-style illustrations, particularly those depicting early motoring and racing scenes, is a recurring visual motif.
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