Motorex logo

Motorex

The Ruler
Automotive·Motor Oil·motorexcz.com

Serves Motorcycle enthusiasts and automotive professionals

ArialReliableTechnicalPerformance-orientedPractical11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityInnovationPerformanceExpertise

Color Intelligence

Motorex anchors on a vivid Blue (#019583) as their primary brand signal, paired with Blue (#4cb4a5), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#019583

Primary

#4cb4a5

Secondary

#a5d9d2

Accent

#f4cd32

Accent

#2c2321

Accent

#fafdfc

Background

cool palette(2w/4c)Blue · Yellow · Red

Typography

Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
ArialBodySans Serif
Aa
Open SansHeadingsSans Serif
Aa
MenloUIMonospace

Logo Anatomy

Motorex uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Motorex is formal and professional, authoritative and decisive, technically detailed.

Confidence
80%
Technicality
75%
Formality
70%
Enthusiasm
60%
Urgency
45%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

olejmotorové olejemazivamotocykly

Design Playbook

No design patterns detected

Digital Footprint

Built on PrestaShop, active on 1 social platform.

Built withPrestaShop
Social
facebook

Market Presence

Regional presence, based in CZ.

Origin

CZ

Market Scope

regional

Languages

cs

Motorex is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Motorex. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Teal

Signature ColorSupporting

Used as a primary brand color in the logo and website elements.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Arial

Typography CodeSupporting

Used for headings and body text, providing a clean and functional look.

Consistency80%
Website
ActiveOccasional

Oil formulations

Proprietary TechnologySupporting

Proprietary oil and lubricant formulations.

Consistency60%
Website
ActiveOccasional

Motorex

Acronym CodeSupporting

The brand name itself is a shortened version.

Consistency95%
WebsiteAdvertisingSocial
ActiveOccasional

Motorex Oil Packaging

Packaging CodeSupporting

The oil packaging features a silver container with a black label, prominently displaying the brand name 'MOTOREX' and the product name 'POWER SYNT' in a bold, sans-serif font, along with technical specifications and a red accent color.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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