What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Motylum.cz anchors on Blue (#1a1937) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#3f3f3f
Text
#e3e3e3
Accent
#fdfdfd
Background
#c1c1c1
Accent
#868686
Accent
#1a1937
Primary
Typography
Motylum.cz uses Roboto across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Motylum.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Motylum.cz is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet, active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cs
Motylum.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Motylum.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal
Used as a primary accent color, especially for the butterfly wings, creating a playful and eye-catching effect.
Motylum
The brand name itself is a unique and memorable word.
Svítící motýlek
Repeated phrase emphasizing the unique selling point.
Geometric Bowtie
The brand features bowties made of clear material with geometric line patterns etched into them.
Motylum Logo
The logo features a stylized 'M' resembling a bowtie, with a modern sans-serif font.
Social Media Intelligence
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