What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Mr. Sládek s.r.o. anchors on Blue (#1388c4) as their primary brand signal, paired with Blue (#aadff0), and accented by Blue. The palette balances warm and cool tones.
#1388c4
Primary
#aadff0
Secondary
#5da4c6
Accent
#e9ded2
Accent
#e2bd8a
Accent
#fdd398
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mr. Sládek s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Mr. Sládek s.r.o. is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Joomla, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Czech Flag Colors
Uses red and white, colors associated with the Czech flag, in the website design.
Traditional Brewing
References traditional homebrewing practices and recipes.
Burgundy Red
Uses a specific shade of burgundy red (#800000) for headings and accents, creating a classic and slightly rustic feel.
Pivovar Šenov Logo Font
The logo uses a distinctive, slightly rounded sans-serif font for the words "Pivovar Šenov" in a bright blue color.
Social Media Intelligence
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