Mrazík Zims
The EverymanServes Local residents seeking frozen and chilled goods
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Mrazík Zims anchors on a vivid Blue (#0363b0) as their primary brand signal, paired with Blue (#cadded), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0363b0
Primary
#cadded
Secondary
#2c7ebd
Accent
#8eb9db
Accent
#5697ca
Accent
#fdfefe
Background
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mrazík Zims uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Mrazík Zims is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product, food
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Webnode.
Market Presence
Local market, headquartered in Moravské Budějovice, CZ.
CZ
Moravské Budějovice, CZ
local
cs
Mrazík Zims is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Mrazík Zims. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Blue
Used as a primary background color, conveying freshness.
Montserrat Flex
Used for headings, providing a modern and friendly look.
Mýval Raccoon
A cartoon raccoon character is featured on the ice cream packaging.
Ded Moroz
The figure of Ded Moroz (Father Frost) is used, a Slavic counterpart to Santa Claus.
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