Mtools.cz logo

Mtools.cz

The Ruler
Retail·Tools·mtools.cz
Source Sans 3ReliablePracticalProfessionalHelpful10/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityCustomer ServiceEfficiencyInnovation

Color Intelligence

The palette leans cool — projecting trust and professionalism.

#d8d9db

Background

#4f5256

Background

#939496

Background

#717476

Background

#fefefe

Background

#b6b7ba

Background

cool palette(1w/5c)Gray

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
Exo 2HeadingsSans Serif
Aa
Arialsecondary_headingSans Serif
Aa
var(--template-font)UIvariable
Aa
var(--template-headings-font)navigationvariable

Logo Anatomy

Mtools.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

modernclean

Brand Character

Mtools.cz is authoritative and decisive, technically detailed.

Confidence
80%
Technicality
70%
Enthusiasm
65%
Formality
50%
Urgency
45%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

MTOOLStools

Design Playbook

Photography

product, stock

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on Shoptet.

Built withShoptet

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Mtools.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Mtools.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
modernclean

Brand Codes

Electric Blue

Signature ColorSupporting

Used for calls to action and highlights, conveying innovation and reliability.

Consistency80%
Website
ActiveOccasional

Source Sans 3

Typography CodeSupporting

Used for body text, providing a clean and readable experience.

Consistency90%
Website
ActiveOccasional

MTOOLS wordmark

Typography CodeSupporting

The MTOOLS wordmark uses a bold, sans-serif typeface with a horizontal line above and below the 'PROFI MACHINERY' text.

Consistency90%
Website
ActiveOccasional

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