MUDr. Daniela Kopecká
The Ruler“Péče o Vaše plíce a dýchání”
Serves Individuals with respiratory issues
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
MUDr. Daniela Kopecká anchors on a vivid Blue (#0175cf) as their primary brand signal, paired with Red (#c85d3e), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0175cf
Primary
#c85d3e
Secondary
#336fb4
Accent
#434c55
Accent
#d2d6dc
Accent
#a8b5c3
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: modern, abstract, medical.
icon_symbol
abstract
Icon + Text
5/10
Brand Character
MUDr. Daniela Kopecká is formal and professional, authoritative and decisive.
third
college
direct
Signature Words
Design Playbook
medical, clinical
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Jindřichův Hradec, CZ.
CZ
Jindřichův Hradec, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
MUDr. Daniela Kopecká
The website is for a specific doctor.
#0175cf
Dominant blue used in the header and throughout the site.
Open Sans
Used for body text, creating a clean and readable feel.
Stylized Lungs
A stylized illustration of lungs, with one lung outlined in blue and the other in orange, is used as a key visual element.
Font Choice
The website uses a specific font for the company name and other text elements, contributing to the overall brand identity.
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