MUDr. Eva Nečasová
The Caregiver“Před návštěvou ordinace se prosím vždy objednejte.Dle naléhavosti využijte službu Medevio nebo zavolejte.Výjimkou je potvrzení na tábor nebo před přijetím na SŠ – vyřídíme kdykoliv bez objednání (To n”
Serves Parents of young children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MUDr. Eva Nečasová anchors on Blue (#2299cc) as their primary brand signal, paired with Blue (#007cba), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#2299cc
Primary
#ffffff
Background
#404040
Text
#007cba
Secondary
#006ba1
Accent
#005a87
Surface
Typography
Headings set in Hammersmith One (a display face — designed for headlines and visual impact), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
MUDr. Eva Nečasová is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
MUDr. Eva Nečasová
The website is named after and features the doctor.
Teal
Used as the primary color, conveying a sense of calm and professionalism.
Hammersmith One
Friendly sans-serif font used for headings, creating a welcoming atmosphere.
Social Media Intelligence
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