MUDr. Jana Pivoňková
The CaregiverServes Children and adolescents
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MUDr. Jana Pivoňková anchors on Red (#b41615) as their primary brand signal, paired with Green (#dff0d8), and accented by Gray. The palette leans warm — inviting and energetic.
#b41615
Primary
#747373
Accent
#dff0d8
Secondary
#000000
Background
#f5f5f5
Background
#bce8f1
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Menlo (a monospace — technical and precise, common in code-first brands). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MUDr. Jana Pivoňková uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MUDr. Jana Pivoňková is formal and professional, authoritative and decisive, warm and approachable — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on Joomla, active on 2 social platforms.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Red
Used for accents and headings.
Menlo
Used for specific text elements.
Jana Pivoňková
The website is named after the doctor.
Czech Lion
A stylized Czech Lion is visible on a red square with a white cross.
Social Media Intelligence
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