MUDr. Jiří Mastný
The CaregiverWhat Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MUDr. Jiří Mastný anchors on a muted Orange (#a89380) as their primary brand signal, paired with Blue (#b5cde8), and accented by Blue. The palette balances warm and cool tones.
#a89380
Primary
#b5cde8
Secondary
#357ebe
Accent
#806258
Accent
#352b28
Background
#fefeff
Background
Typography
Headings set in Playball (a script — elegant and expressive with calligraphic flair), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
MUDr. Jiří Mastný is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
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Brand Codes
Soft Blue
#b5cde8 used as a background color, creating a calming effect.
Playball
Used for the doctor's name, adding a personal and slightly informal touch.
MUDr. Jiří Mastný
The brand is built around the doctor's personal brand.
Serif Font
The logo uses a serif font, giving it a classic and professional look.
Smiling Woman
The website features a close-up photo of a smiling woman with healthy teeth, suggesting dental care and positive results.
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