MUDr. Lenka Jakimovová
The Caregiver“praktická lékařka pro děti a dorost”
Serves Children and adolescents
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MUDr. Lenka Jakimovová anchors on Orange (#eee3d1) as their primary brand signal, paired with Red (#990302), and accented by Orange. The palette leans warm — inviting and energetic.
#eee3d1
Primary
#990302
Secondary
#b66c37
Accent
#243c27
Accent
#e2a765
Accent
#f6cd92
Accent
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Tahoma (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MUDr. Lenka Jakimovová uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MUDr. Lenka Jakimovová is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
MUDr. Lenka Jakimovová
The brand is named after and represents the doctor.
Maroon
Used for headings and accents, creating a traditional medical feel.
Georgia
Used for body text, giving a classic and readable appearance.
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