MUDr. Marie Mikešová - praktický lékař pro děti a dorost
The CaregiverServes Parents of children and adolescents
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MUDr. Marie Mikešová - praktický lékař pro děti a dorost anchors on Blue (#5a9fc6) as their primary brand signal, paired with Orange (#735a4e), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#5a9fc6
Primary
#735a4e
Secondary
#cfd0d1
Background
#9cb5c4
Accent
#bcbdbe
Background
#ffffff
Background
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
MUDr. Marie Mikešová - praktický lékař pro děti a dorost is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Drupal.
Market Presence
Local market, headquartered in Kaplice, CZ.
CZ
Kaplice, CZ
local
cs
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Brand Codes
Light Blue (#d5dfe4)
Used as a background color, creating a calm and professional feel.
MUDr. Marie Mikešová
The website is named after and features the doctor.
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