MUDr. Pavel Daniel - praktický lékař
The RulerServes Adults seeking general medical care
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
MUDr. Pavel Daniel - praktický lékař anchors on Red (#b31615) as their primary brand signal, paired with Green (#dff0d8), and accented by Gray. The palette leans warm — inviting and energetic.
#b31615
Primary
#747373
Accent
#dff0d8
Secondary
#000000
Background
#f5f5f5
Background
#bce8f1
Accent
Typography
Headings set in source-sans-pro (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MUDr. Pavel Daniel - praktický lékař uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MUDr. Pavel Daniel - praktický lékař is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Joomla, active on 2 social platforms.
Market Presence
Local market, headquartered in Jihlava, CZ.
CZ
Jihlava, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
MUDr. Pavel Daniel
The brand is the doctor's name and practice.
#b31615
Dark red used for accents, possibly conveying seriousness.
Source Sans Pro
Clean sans-serif font for readability.
Czech flag
A red square with a white cross and a lion in the upper left corner, resembling the Czech flag.
Social Media Intelligence
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