MUDr. Zdeňka Králová
The Innocent“Pokud se nám nemůžete dovolat, použijte formulář pro e-mail.”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
MUDr. Zdeňka Králová anchors on Blue (#46abcf) as their primary brand signal, and accented by Gray. The palette leans cool — projecting trust and professionalism.
#46abcf
Primary
#f3f3f3
Accent
#363737
Background
#8c948e
Accent
#000000
Background
#101414
Text
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MUDr. Zdeňka Králová uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MUDr. Zdeňka Králová is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal Blue
Used in the logo and as a highlight color throughout the website.
Raleway
Used for headings, providing a modern and clean feel.
MUDr. Zdena Králová
The website is for a dental practice named after the doctor.
Clock Icon
A simple, line-art style clock icon is used to represent the ordinacni doba (opening hours).
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