Murko logo

Murko

The Jester
Retail·Toys & Games·murko-hracky.cz

Serves Parents and children

Open SansPlayfulFriendlyAffordableFamily-oriented11/12 intel

What Drives Them

🎭
The Jester

Finds joy in the moment. Connects through humor and lightheartedness.

FunAffordabilityQualityCustomer Satisfaction

Color Intelligence

Murko anchors on a vivid Orange (#e08208) as their primary brand signal, paired with Orange (#623a0a), and accented by Yellow. The palette leans warm — inviting and energetic.

#e08208

Primary

#623a0a

Secondary

#fcd802

Accent

#cdc6c1

Accent

#faf9f7

Background

#e23430

Accent

warm palette(6w/0c)Orange · Yellow · Red

Typography

Murko uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
Open SansHeadingsSans Serif
Aa
Verdanasecondary_headingSans Serif
Aa
slickUISans Serif

Logo Anatomy

Murko uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Murko is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.

Enthusiasm
85%
Warmth
75%
Confidence
60%
Urgency
45%
Humor
40%
Voice Person

third

Reading Level

middle_school

CTA Style

playful

Signature Words

Hračkystavebnicevýhodné cenyMurko

Design Playbook

Photography

Product-focused, Stock Photography

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on React.

Built withReact

Market Presence

Nationwide presence, headquartered in Ostrava, CZ, communicating in 2 languages.

Origin

CZ

Headquarters

Ostrava, CZ

Market Scope

national

Languages

cs, sk

Murko is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Murko. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#e08208

Signature ColorSupporting

Orange color used for buttons and accents, creating a playful and inviting feel.

Consistency80%
Website
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for headings and body text, providing a modern and readable appearance.

Consistency90%
Website
ActiveOccasional

Murko Cat

MascotSupporting

A cartoon cat with white fur, orange and brown markings, and a friendly expression serves as the brand's mascot.

Consistency90%
Website
ActiveOccasional

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