Muzemejistzdraveji.cz
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Muzemejistzdraveji.cz anchors on a vivid Red (#c60d36) as their primary brand signal, paired with Red (#ff0000), and accented by Gray. The palette leans warm — inviting and energetic.
#c60d36
Primary
#ff0000
Secondary
#000000
Background
#818181
Accent
#abb8c3
Accent
#7bdcb5
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Muzemejistzdraveji.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Muzemejistzdraveji.cz is authoritative and decisive, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#c40e38
Red color used in the logo and website design.
Open Sans
Font used for the website text.
Můžeme jíst zdravěji
Brand name and tagline.
Heart-Fork Icon
A stylized heart shape with a fork silhouette cutting through it, symbolizing healthy eating.
Bold Sans-Serif
The use of a bold, sans-serif typeface for the brand name, creating a modern and clean look.
Heart-Fork Icon
A stylized heart shape with a fork silhouette integrated within it, representing healthy eating.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
