Na-chalupu.cz
The InnocentServes Homeowners seeking traditional and rustic decor
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Na-chalupu.cz anchors on a muted Blue (#768ba7) as their primary brand signal, paired with Blue (#36567f), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#768ba7
Primary
#36567f
Secondary
#c5ccd6
Accent
#29292a
Text
#b57a4b
Accent
#d9ddd7
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Na-chalupu.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Na-chalupu.cz is authoritative and decisive, warm and approachable, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Product photography, Lifestyle
natural
realistic
dropdown
rounded
comfortable
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Na-chalupu.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Na-chalupu.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dusty Blue
Used for the website header and accents, evoking a rustic feel (#768ba7).
Raleway
Used for headings, providing a clean and traditional look.
Kanafas
Traditional Czech fabric used in their textile products.
Gingham
The gingham pattern is a recurring visual motif, particularly in the textiles and curtains featured on the website.
Cozy Interior
The photography style emphasizes cozy, rustic interiors, often featuring textiles and kitchenware.
Social Media Intelligence
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