Nadace pro transplantace kostní dřeně
The CaregiverServes Patients needing bone marrow transplants, potential donors, medical professionals, and supporters
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Nadace pro transplantace kostní dřeně anchors on a muted Red (#e0cece) as their primary brand signal, paired with Red (#e00c17), and accented by Blue. The palette leans warm — inviting and energetic.
#e0cece
Primary
#e00c17
Secondary
#19b1e4
Accent
#ffffff
Background
#ea5057
Accent
#c44c52
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Nadace pro transplantace kostní dřeně uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Nadace pro transplantace kostní dřeně is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
direct
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Red
Used for accents and highlights, creating a sense of urgency.
Raleway
Used for headings, providing a modern and elegant appearance.
Stick Figure with Red Halo
A simple, almost childlike stick figure illustration, often with a red halo or circle above the head, representing hope or support.
Social Media Intelligence
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