Na Fialce - Centrum pro volný čas
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Na Fialce - Centrum pro volný čas anchors on Orange (#e3732a) as their primary brand signal, paired with Green (#54a931), and accented by Blue. The palette balances warm and cool tones.
#e3732a
Primary
#54a931
Secondary
#3d3d3d
Background
#635f86
Accent
#7cb2b5
Accent
#92418e
Accent
Typography
Headings set in ArialRoundedMTBold, body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Na Fialce - Centrum pro volný čas uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Na Fialce - Centrum pro volný čas is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Orange
Used in the logo and as a highlight color throughout the website.
Helvetica Neue
Used for headings and body text, giving a clean, modern feel.
Social Media Intelligence
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