NZ

NaFilM, z.s.

The Everyman
Museum·Museum·nafilm.org

Serves Film enthusiasts, students, researchers

hk_gothicblackInformativeCulturalEducationalHistorical9/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

PreservationEducationCommunityInnovation

Color Intelligence

NaFilM, z.s. anchors on Blue (#1d2e38) as their primary brand signal, paired with Blue (#919ea6), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#1d2e38

Primary

#ffffff

Background

#000000

Text

#919ea6

Secondary

#d5dee2

Surface

#cfd5db

Accent

cool palette(2w/4c)Blue

Typography

Headings set in hk_gothicblack (a sans-serif — clean, modern, and optimized for digital), body in hk_gothicregular (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
hk_gothicblackHeadingsSans Serif
Aa
hk_gothicregularBodySans Serif
Aa
hk_gothicsemiboldsecondary_headingSans Serif
Aa
Segoe UIUISans Serif
Aa
RobotonavigationSans Serif
Aa
HelveticacaptionSans Serif

Logo Anatomy

No logo detected

Brand Character

NaFilM, z.s. is authoritative and decisive, energetic and passionate.

Confidence
75%
Enthusiasm
70%
Formality
65%
Warmth
65%
Nostalgia
60%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

NaFilMfilmové muzeumfilmhistorievýstavy

Design Playbook

Photography

historical, documentary

Lighting

natural

Color Treatment

grayscale

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

loose

Hero Approach

video

Digital Footprint

active on 2 social platforms.

Social
instagramfacebook

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

NaFilM, z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by NaFilM, z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Brand Codes

Dark Blue

Signature ColorSupporting

Used in the logo and website elements.

Consistency80%
WebsiteSocial
ActiveOccasional

hk_gothicblack

Typography CodeSupporting

Used for headings, giving a modern and bold feel.

Consistency85%
Website
ActiveOccasional

Czech Film Heritage

Cultural SymbolSupporting

Focus on preserving and exhibiting Czech film history.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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