nahoru - personální rozvoj
The CaregiverServes Helping professionals
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
nahoru - personální rozvoj anchors on Blue (#6cd4bf) as their primary brand signal, paired with Blue (#cbe3de), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#6cd4bf
Primary
#cbe3de
Secondary
#babbba
Accent
#19bc9b
Accent
#ffffff
Background
#eeeeee
Accent
Typography
Headings set in Libre Baskerville (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
nahoru - personální rozvoj is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
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Brand Codes
Light Blue
Used in the header and as a background for some sections, creating a calm and professional feel.
Libre Baskerville
Used for headings, lending a touch of classic elegance to the modern design.
s lehkým srdcem
Repeated phrase emphasizing ease and positivity in professional development.
Sectioned Layout
Clear separation of content into distinct sections for easy navigation.
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