NAPOKÉ

“Poké, to je smršť chutí a ohňostroj barev!”

Food & Beverage·Restaurant·est. 2018·napoke.cz

Serves Young adults and professionals interested in healthy and flavorful food options.

MontserratFreshVibrantModernFlavorful10/12 intel

What Drives Them

Quality IngredientsCustomer SatisfactionAuthenticityInnovation

Color Intelligence

and accented by Gray. The palette leans warm — inviting and energetic.

#020202

Text

#afafaf

Accent

#9c9c9c

Accent

#727272

Accent

#fefefe

Background

#333333

Text

warm palette(6w/0c)Gray

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Montserrat— HeadingsSans Serif

Roboto— BodySans Serif

Open Sans— secondary_headingSans Serif

Menlo— UIMonospace

Logo Anatomy

NAPOKÉ uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, vibrant.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

5/10

moderncleanvibrant

Brand Character

NAPOKÉ is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.

Enthusiasm

85%

Warmth

75%

Confidence

70%

Humor

50%

Urgency

45%

Voice Person

first_plural

Reading Level

middle_school

CTA Style

playful

Signature Words

PokéPrahasmršť chutíohňostroj barevNAPOKE Team

Design Playbook

Photography

food photography, lifestyle

Lighting

natural

Color Treatment

vibrant

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Websitehttps://napoke.cz

Built withWordPress

Social

facebookinstagram

Market Presence

Local market, headquartered in Prague, CZ, communicating in 2 languages.

Origin

Headquarters

Prague, CZ

Market Scope

local

Languages

en, cs

NAPOKÉ is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by NAPOKÉ. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

StackedIconText

Primary shape: circle

Complexity50%

moderncleanvibrant

Brand Codes

#616161

Signature ColorSupporting

Dark gray used for text and background elements.

Consistency80%

WebsiteSocial

ActiveOccasional

Montserrat

Typography CodeSupporting

Used for headings, providing a modern and bold look.

Consistency90%

Website

ActiveOccasional

Hawaiian Poké

Origin StorySupporting

Emphasizes the origin of Poké from Hawaii.

Consistency80%

WebsiteSocial

ActiveOccasional

2018

Number CodeSupporting

Year of establishment mentioned in the description.

Consistency80%

Website

ActiveOccasional

NAPOKÉ wordmark

Typography CodeSupporting

The NAPOKÉ wordmark features a bold sans-serif font with the 'NA' in a black square and a horizontal line above the final 'E'.

Consistency90%

Website

ActiveOccasional

Food Bowl Presentation

Photography Style CodeSupporting

The photography style features a person holding a food bowl in front of the restaurant, emphasizing fresh ingredients and a modern, urban setting.

Consistency80%

Website

ActiveOccasional

Social Media Intelligence

Facebook

Instagram

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