Národní ústav lidové kultury
The Innocent“Úvodní stránka Národního ústavu lidové kultury se sídlem ve Strážnici.”
Serves Researchers, students, general public interested in folk culture
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Národní ústav lidové kultury anchors on Red (#f3e3df) as their primary brand signal, paired with Red (#a83a1c), and accented by Red. The palette leans warm — inviting and energetic.
#f3e3df
Primary
#a83a1c
Secondary
#d39b8b
Accent
#068aca
Accent
#b85e45
Accent
#f9f9fa
Background
Typography
Headings set in Roboto Condensed (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Národní ústav lidové kultury uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Národní ústav lidové kultury is formal and professional, authoritative and decisive.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Strážnice, CZ, communicating in 2 languages.
CZ
Strážnice, CZ
national
cs, en
Národní ústav lidové kultury is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Národní ústav lidové kultury. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Folk Costumes
Images of traditional Czech folk costumes are prominently displayed.
Národní
The word 'Národní' (National) in the name signifies a focus on national heritage.
#a83a1c
Used in the header and as an accent color throughout the site.
CIOFF logo
The CIOFF logo features a stylized world map with a red band across it, representing the organization's global reach in folk culture.
NULK Logo Font
The logo uses a serif font with a traditional feel, reflecting the institution's focus on folk culture.
Social Media Intelligence
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