Na Sokolovně
The InnocentServes Local residents and visitors
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand's values, personality, and voice profile strongly suggest a focus on creating a warm and inviting atmosphere. This is further supported by the keywords and brand codes emphasizing local tradition and community.
Color Intelligence
Na Sokolovně anchors on Orange (#ac7e4d) as their primary brand signal, paired with Orange (#d4cdc7), and accented by Orange. The palette leans warm — inviting and energetic.
#ac7e4d
Primary
#1d1d1b
Text
#ffffff
Background
#000000
Background
#d4cdc7
Secondary
#cd9e6c
Accent
Typography
Headings set in OpenSans-Semibold (a sans-serif — clean, modern, and optimized for digital), body in OpenSans-Light (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Na Sokolovně is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
food photography, interior photography
natural
realistic
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Joomla, active on 1 social platform.
Market Presence
Local market, headquartered in Sokolnice, CZ.
CZ
Sokolnice, CZ
local
cs
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Brand Codes
Local Tradition
References to Sokolnice and the local area.
Earthy Brown
The color #9c7c5c is used for key elements like the logo and headings, creating a warm and inviting feel.
Open Sans Semibold
Use of Open Sans Semibold for headings and UI elements.
Czech Cuisine
Focus on traditional Czech dishes.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
