What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
and accented by Gray. The palette balances warm and cool tones.
#2b2b2c
Text
#fefefe
Background
#bdbdbd
Accent
#888888
Accent
#dbdbdf
Accent
#4f4f51
Accent
Typography
Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Naxo.cz uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean.
Wordmark
rectangle
Text
3/10
Brand Character
Naxo.cz is energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
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Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Source Sans 3
Used for body text, providing a clean and modern look.
Descriptive Product Names
Product names are descriptive of the item (e.g., dámské kardigany, legíny).
Purple Hues (#9981ab, #6b577f)
Used in website elements and potentially in clothing designs.
T-shirt in circle
A white t-shirt icon inside a purple circle is used as a logo element.
Naxo logotype
The 'naxo' logotype uses a specific sans-serif font with a purple outline.
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