Nej-Sport logo

Nej-Sport

The Everyman
Retail·Sporting Goods·nej-sport.cz

Serves Active individuals and sports enthusiasts

font-eshoprychleReliablePracticalActiveApproachable11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityPerformanceCustomer SatisfactionAccessibility

Color Intelligence

Nej-Sport anchors on Pink (#83266f) as their primary brand signal, paired with Pink (#e3d5e0), and accented by Orange. The palette leans warm — inviting and energetic.

#83266f

Primary

#e3d5e0

Secondary

#201b19

Accent

#c0a5b9

Accent

#956a8b

Accent

#f26731

Accent

warm palette(2w/0c)Pink · Orange

Typography

Headings set in font-eshoprychle (a sans-serif — clean, modern, and optimized for digital), body in Nunito Sans (a sans-serif — clean, modern, and optimized for digital).

Aa
font-eshoprychleHeadingsSans Serif
Aa
Nunito SansBodySans Serif

Logo Anatomy

Nej-Sport uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Nej-Sport is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Confidence
75%
Enthusiasm
70%
Warmth
65%
Formality
55%
Urgency
40%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

sportovníoblečenímerinofunkčnímóda

Design Playbook

Photography

Product Focused, Action Shots

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Next.js, active on 2 social platforms.

Built withNext.js
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Nej-Sport is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Nej-Sport. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#83266f

Signature ColorSupporting

Used in the logo and website accents.

Consistency80%
Website
ActiveOccasional

Nunito Sans

Typography CodeSupporting

Used for body text, creating a modern and readable feel.

Consistency90%
Website
ActiveOccasional

Mountain Peak Logo

Signature ShapeSupporting

The logo features a stylized mountain peak with a figure at the top, creating a distinctive shape.

Consistency90%
Website
ActiveOccasional

NEJ Sport Font

Typography CodeSupporting

The brand uses a specific font for 'NEJ Sport' with a bold, slightly rounded sans-serif style, and a white outline.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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