What Drives Them
Relatable and down-to-earth. Connects through belonging.
Neuman emphasizes customer service, expert advice, and a wide range of products for various needs. The homepage excerpt highlights their willingness to assist customers and provide solutions, making 'Helpfulness' a core aspect of their brand.
Color Intelligence
Neuman anchors on a vivid Blue (#0a6aae) as their primary brand signal, paired with Yellow (#7a8247), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0a6aae
Primary
#e6e8e9
Background
#ffffff
Background
#7a8247
Secondary
#cfe2ff
Accent
#bacbe6
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Trebuchet MS!important (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Neuman uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Neuman is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Product shots, Lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Neuman Blue
The distinctive light blue color used in the logo and website elements. Hex: #1bb8e8
Montserrat Heading
Use of Montserrat for headings.
Czech Language
Website primarily in Czech, targeting Czech customers.
Product Categories
Clear categorization of products for easy navigation.
Neuman logo
The logo features a stylized blue 'N' shape resembling flowing water or a wave.
Products & Business
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