ABB
The Creator“Helping industries outrun – leaner and cleaner”
Serves Industrial businesses
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
ABB anchors on a vivid Red (#ff000c) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#ff000c
Primary
#000000
Background
#eeeeee
Accent
#d2d2d2
Accent
#6e6e6e
Accent
#525252
Accent
Typography
Headings set in ABBvoice (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue Light (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ABB uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ABB is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Global presence, based in CH.
CH
global
en
ABB is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ABB. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
ABB Red
Used prominently in the logo and as an accent color, specifically #ff000c.
ABBvoice
Custom font used throughout the website, reinforcing brand recognition.
ABB
The brand is primarily known by its acronym.
ABB Bold Font
The ABB logo features a bold, sans-serif typeface with a distinctive, blocky appearance, particularly in the rounded 'B' characters.
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