What Drives Them
Color Intelligence
NEW YORKER anchors on a muted Orange (#65574d) as their primary brand signal, paired with Red (#e6071c), and accented by Orange. The palette leans warm — inviting and energetic.
#65574d
Primary
#e6071c
Secondary
#4a423d
Accent
#ffffff
Background
#c41628
Accent
#af0514
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
NEW YORKER uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, bold.
Wordmark
rectangle
Text
3/10
Brand Character
NEW YORKER is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
third
high_school
urgent
Signature Words
Design Playbook
fashion, lifestyle
natural
full_color
flat
top_fixed
rounded
loose
image_carousel
Digital Footprint
Built on hugo.
Market Presence
multinational, based in DE, communicating in 13 languages.
DE
multinational
de, en, sl, hr, hy, bs, be, sr, uz, cs, pl, ru, ar
NEW YORKER is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by NEW YORKER. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Red
Used as the primary brand color, especially in the logo and for promotional materials.
Dress for the moment
Used as a tagline.
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