Newline
“Běžecké a cyklistické oblečení - buď jiný buď Newline”
Serves Active individuals and athletes
What Drives Them
The tagline "Buď jiný buď Newline" translates to "Be different, be Newline," directly emphasizing distinctiveness. This, combined with the brand's focus on innovation and performance, suggests a core positioning around offering unique and high-performing athletic apparel.
Color Intelligence
Newline anchors on a muted Red (#b78c89) as their primary brand signal, paired with Blue (#1f434b), and accented by Blue. The palette balances warm and cool tones.
#b78c89
Primary
#555555
Background
#f4f9fa
Background
#000000
Background
#1f434b
Secondary
#53bac9
Accent
Typography
Headings set in Roboto Condensed, body in Roboto (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Newline uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, minimalist.
Wordmark
rectangle
Text
3/10
Brand Character
Newline is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product-focused, action shots
natural
full color
flat
dropdown
rounded
clean
image
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, headquartered in Brno, CZ, communicating in 2 languages.
CZ
Brno, CZ
national
cs, sk
Newline is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Newline. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Newline Teal
The brand uses a distinctive teal color (#1f434b) consistently in its logo, website elements, and branding.
Roboto Condensed Headings
The brand uses Roboto Condensed for headings, creating a modern and readable aesthetic.
Product Focus
Product names are descriptive and focus on the type of clothing (e.g., running shirt, cycling shorts).
Products & Business
Showing 8 of 10 product images
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