Nexen Tire
The RulerServes Car owners seeking reliable and affordable tires
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Nexen Tire anchors on Blue (#bce8f1) as their primary brand signal, paired with Green (#dff0d8), and accented by Gray. The palette leans warm — inviting and energetic.
#ffffff
Background
#000000
Background
#eeeeee
Accent
#bce8f1
Primary
#777777
Accent
#dff0d8
Secondary
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in NotoSans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Nexen Tire uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Nexen Tire is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
multinational, based in KO, communicating in 13 languages.
KO
multinational
cs, ko, en, pt, tr, de, it, fr, es, tt, uk, pl, zh
Nexen Tire is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Nexen Tire. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Nexen Purple
Used in the logo and as an accent color throughout the website.
NotoSans
Used for body text, providing a clean and modern look.
Nexen Tire Font
The bold, sans-serif font used for "NEXEN TIRE" is a distinctive element of the brand's visual identity.
Nexen Block
The purple block with the NEXEN name inside is a signature shape.
Social Media Intelligence
Title: Guys, what would you think if your boyfriend refused to kiss me… but said he’d do a Nexen Tire commercial instead? 😆 ㄴ Omg~ but Nexen Tire is good though? I think that’s fine! ㄴ Same… if it’s...
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