What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Nitto anchors on a vivid Blue (#0b328e) as their primary brand signal, paired with Blue (#bac0d9), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0b328e
Primary
#bac0d9
Secondary
#b2b0ba
Background
#fbfbfa
Background
#0d1b5e
Accent
#ca0710
Accent
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Nitto uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: corporate, modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Nitto is formal and professional, authoritative and decisive, technically detailed.
first_plural
high_school
direct
Signature Words
Design Playbook
industrial, product-focused
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress.
Market Presence
multinational, headquartered in Brno, CZ.
CZ
Brno, CZ
multinational
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Nitto Blue
Consistent use of #007cba across the website for headings, links, and accents.
Open Sans
Consistent use of Open Sans for body text and UI elements.
Czech Manufacturing
Emphasis on local manufacturing in Brno, Czech Republic.
Technical Product Names
Product names are technical and descriptive, reflecting the industrial nature of the products.
Tabbed Content
Use of tabbed content sections to organize product information.
Nitto wordmark
The word "Nitto" is in a bold, sans-serif font, with the "i" dotted by a red square.
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