What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
NOMINAL anchors on a vivid Orange (#fb9f00) as their primary brand signal, paired with Orange (#f2efe8), and accented by Blue. The palette leans warm — inviting and energetic.
#fb9f00
Primary
#000000
Background
#f2efe8
Secondary
#c4d2d4
Accent
#dbe2e3
Accent
#fdb12d
Accent
Typography
Headings set in Aeonik (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
NOMINAL uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
NOMINAL is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#fca000
Bright orange color used as a primary brand element.
Aeonik
Modern and clean font, reflects a healthy and contemporary image.
Family Business
Highlights the family aspect and inspiration from children.
Leaf Shape
Two orange leaf-like shapes are placed side-by-side, forming a distinctive icon.
Social Media Intelligence
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