What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
NORMA anchors on a vivid Red (#e70f08) as their primary brand signal, paired with Yellow (#ffc800), and accented by Orange. The palette leans warm — inviting and energetic.
#e70f08
Primary
#ffc800
Secondary
#fe6500
Accent
#e65550
Accent
#f1a09d
Accent
#fdf3f3
Background
Typography
Primary typeface: ArialRoundedMTBold. Single-font system — disciplined and consistent.
Logo Anatomy
NORMA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
NORMA is authoritative and decisive, energetic and passionate, simply spoken and accessible — also urgent and action-driven.
third
middle_school
direct
Signature Words
Design Playbook
product shots, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, based in DE.
DE
national
de
NORMA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by NORMA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Norma Teal
The distinctive teal color used in the logo and throughout the website. Hex: #42b6c9
Rounded Bold Headings
Use of ArialRoundedMTBold for headings.
Angebote Filial-Prospekt
Repeatedly highlighting current offers and the store's weekly flyer.
Weekly Offers Carousel
Prominent display of weekly offers in a carousel format on the homepage.
German Origin
References to German quality and regional products.
NORMA wordmark
The word "NORMA" is in a bold, sans-serif font, set against a red rectangle with yellow stripes above and below.
Products & Business
Showing 8 of 10 product images
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