NOVÁK maso - uzeniny
The Innocent“Čerstvě. Česky. Čestně.”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
NOVÁK maso - uzeniny anchors on a vivid Red (#c80d2c) as their primary brand signal, paired with Orange (#baa59c), and accented by Red. The palette leans warm — inviting and energetic.
#c80d2c
Primary
#baa59c
Secondary
#593735
Accent
#000000
Background
#a8645a
Accent
#ae7e73
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Calibri (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
NOVÁK maso - uzeniny uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
NOVÁK maso - uzeniny is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Family Name
Using the family name 'Novák' in the brand name.
Meat Red
Used in the logo and website design, evoking meat products.
Čerstvě. Česky. Čestně.
Tagline emphasizing freshness, Czech origin, and honesty.
Bull logo
The NOVÁK logo features a stylized bull head with a star above it, representing the brand's focus on meat products.
Social Media Intelligence
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