Nová Matrace logo

Nová Matrace

The Ruler

Kvalitní matrace do Vaší ložnice

Retail·Mattress Retailer·novamatrace.cz

Serves Individuals seeking quality mattresses for their homes

Source Sans 3ReliableComfortablePracticalQuality-focused11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

ComfortQualityCustomer SatisfactionHealth

Color Intelligence

and accented by Gray. The palette leans warm — inviting and energetic.

#2d2d2d

Text

#d6d6d6

Accent

#595959

Accent

#fcfcfc

Background

#000000

Background

#8d8d8d

Accent

warm palette(6w/0c)Gray

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
Exo 2HeadingsSans Serif
Aa
Arialsecondary_headingSans Serif
Aa
var(--template-font)UISans Serif
Aa
var(--template-headings-font)navigationSans Serif

Logo Anatomy

Nová Matrace uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

modernclean

Brand Character

Nová Matrace is authoritative and decisive, warm and approachable.

Confidence
80%
Warmth
70%
Enthusiasm
60%
Formality
50%
Technicality
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

Kvalitní matraceVaší ložnice

Design Playbook

Photography

product_focused, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Hero Approach

image_carousel

Digital Footprint

Built on Shoptet.

Built withShoptet

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Nová Matrace is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Nová Matrace. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
modernclean

Brand Codes

Source Sans 3

Typography CodeSupporting

Modern and clean font used for headings, creating a professional look.

Consistency80%
Website
ActiveOccasional

Nová Matrace

Naming ConventionSupporting

Directly translates to 'New Mattress', clearly indicating the product.

Consistency100%
Website
ActiveOccasional

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